If you have a small business based in Australia, you’ll agree that getting found online is hard! Lets be honest, most companies are found by people searching online through Google. An important factor for your company is your local business Google listing.
Here are 3 tips to help you achieve your goal of being found online.
1. The internet is a network of websites; and just having a website is not enough.
To attract visitors (potential customers) to your companies website, you need your website to be easily read by search engines, also known as SEO (Search Engine Optimised). This is essential to your local business Google listing of your website.
The basics of SEO are:
a.) Page titles need to relate to the contents on the page.
b.) Page contents is not just keywords, but quality content.
c.) The website address be related to the page contents.
d.) Images on the page to be tagged with alt text describing the image and/or page topic.
2. Your website should have a site map.
Its kinda like the ‘contents’ page to a book.
It tells the search engine, Google, these are the contents to your local business Google listing.
So search engines like Google can read it, the sitemap needs to be in a xml format.
A site map page can exist for your website users to browse also.
Once you’ve created your site map, upload it to the home directory of your website via FTP. Web-Site-Map.com is an easy site map creation tool.
3. Google listing your business is free!
What are you waiting for, you can list (index) your company website on Google now by following this link: google.com/webmasters/tools/submit-url.
Google also have a large resource of articles and helpful advice on how to increase your Google visibility. This can be found through the following link: support.google.com/webmasters/answer/6259634?hl=en